I think that was the message of the Within Reach festival, put on Saturday byHoward Hughes and the Downtown Partnership. Let's have a party, with great music, and food, and amazing beer, and let's have it right on the Lakefront, in the heart of where everything is happening. Let's reach out, especially to a younger demographic. Let's just get them here and they'll see how awesome it is. They'll see that living in Columbia is a real possibility.