Thursday, September 17, 2015

Make It Stop!

It's taking over the world, and there's nothing I can do to stop it.

That's right. Pumpkin Spice has returned. "Pumpkin Spice all the things!" said someone somewhere in the marketing department. And food chemists from all over the nation have complied. Here you see a formidable sample of offerings: pumpkin spice tea, coffee, donuts, cereal, snack cakes, muffins, crackers, and even marshmallows.


Something about grouping them all together in one display makes it all the more dreadful. It's an example of how the commercial success of one item, pumpkin spice coffee, morphed into an out-of-control propagation of pumpkin spice products. I'm sure the Food Lion has constructed this shrine shelf to make it easier to find all your favorite seasonal items.

You won't have to wander aimlessly through the store, wondering if you can get your pumpkin spice fix. They've got it all ready for you at the endcap of aisle one. Now, if you were hoping to find an item integrated into its category--pumpkin spice cookies in with the cookie section--that might be a problem. I think they've gone for segregation for the sake of visual effect.

You have probably guessed that I'm not a big fan of the Pumpkin Spice phenomenon. However, I am a big fan of the Oakland Mills Food Lion, so I want you to know they're well stocked. For me, looking at this shelf is not particularly appealing. On the other hand, it serves as a visual reminder that all the rest of the store is Pumpkin Spice-free.

It's all in how you look at it.


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