Piggybacking

Here’s an interesting business approach. Local realtor leads walks in Downtown Columbia to spur interest in Columbia living.

Do you love Columbia and already live here or want to?  Join me on any of the future walks through Columbia to see what makes living in Columbia so awesome! <3  Contact me today if I can help you or anyone you know... 

I’m a fan of Columbia living. I clicked the link.

Wait a minute.

These are walks led by Ned Tillman and Barbara Kellner, put on by the Columbia Association. Our enterprising realtor will tag along and use the time to chat up potential clients. This is somewhat akin to the business I wrote about the other day who sought to link up with Wine in the Woods to get more

customers. 

I don’t know how I feel about this. On the one hand, it shows some creative thought and a desire to make connections. On the other hand, the thought of a realtor trying to work the crowd during a pleasure/educational walk around town makes me a bit squeamish. I suppose it’s all in how it’s done. And something tells me that Barbara Kellner would not endure commercial glad handers without comment.

If the realtor is also using this as an opportunity to become even more educated about Columbia, well, more power to him. But aren’t there special realtor tours for that? Am I wrong in assuming that the motivation here is to use a free public event to get access to “fresh blood”, as it were?

I welcome your opinions. 

Also, these tours are a wonderful opportunity for anyone. Both of the guides are experienced and extremely knowledgeable. If you are the kind of person who is regularly available Thursdays at ten am, tag along and learn something. Exploring Columbia on Foot tours began in April and will run through October.