Have you ever noticed how stuck we all are on alliteration? It seems as though one can’t merely host an event these days. It has to have a nifty name, with cute captions and tantalizing text.
You get my drift.
I suppose that alliteration is being employed as a means of successfully sticking something to the reader’s brain. I can’t deny that it can be helpful. But it’s beginning to feel…forced, maybe? Or perhaps it’s just me. Have we arrived at a point where the local citizenry would merely yawn at an invitation to meet with a local public servant but would jump at the chance to have Bagels with Bob? Cookies with Corinna? Lemonade with Lester?
Is alliteration now de rigeur as a part of a robust personal branding campaign? When does it stop being a valuable mnemonic device and cross over into “too, too cute”? Perhaps it’s merely a fad that will run its course and be replaced by an equally questionable fad.
Time will tell.
I came across a bit of alliteration on Twitter the other day and I have to admit it caught my attention. And I liked it.
From the folks at Live Green Howard:
Howard County's first ever #BrewsandBulbs event is a month from today at @Manorhillbrew! Trade in your old Incandescent and/or CFL bulbs for #LED bulbs, all while enjoying a beer!
There you have it: Brews and Bulbs, May 1st, from 12 to 3 pm at Manor Hill Brewery.
As much as I have been poking fun at mellifluous monickers, this combination appeals to me. Maybe I should check this out.
And don’t forget: this Saturday is Howard County GreenFest. Here’s the info with no alliteration in sight: